Israel has launched a multimillion-dollar campaign—spearheaded by a former top lieutenant of US President Donald Trump—to reshape how AI platforms portray the nation.
In September, Israel hired Republican digital strategist Brad Parscale to oversee a pro-Israel social media and digital outreach initiative, according to Axios.
Parscale’s team embarked on a project aimed at getting AI systems to portray Israel in a more “favourable light.”
According to the report, Parscale believed platforms like ChatGPT and Gemini were predominantly drawing on anti-Israel information that fuelled negative sentiment.
To counter this, Market Brew, an AI modelling company that Parscale’s firm invests in, began injecting Israel-friendly content into the “online bloodstream.”
AI-focused campaign
The team created nine websites, including paxpoint.org and factsignal.org, whose content is designed to match how AI platforms “think.”