
“We launched live radio programmes nationwide to sustain public dialogue, bringing together health experts, religious and traditional leaders, caregivers and survivors to educate citizens and address lingering doubts about the virus, while tackling stigmatization. We conducted weekly opinion polls that showed approval ratings of between 97% and 98%, a clear indication of the impact of our strategies.”
This approach, he noted, helped to counter widespread misinformation, manage public anxiety and encourage compliance with safety protocols, including testing, mask-wearing, hand hygiene, social distancing and vaccination, thus averting the predicted massive deaths in a country that recorded only 0.0044% of the 7.1 million global deaths.
Addressing communication during the ongoing insurgency, the former Minister said one of the most impactful interventions was the groundbreaking media tour of territories previously occupied by Boko Haram, which he embarked upon shortly after assuming office.
He explained that at a time when global narratives suggested that the insurgents were firmly in control of large swathes of territory in the North-East, he took the bold step of leading about 40 journalists to liberated areas.
“That trip was a turning point. For the first time, journalists were able to see firsthand that those territories had been reclaimed, and that normalcy was gradually returning,” Alhaji Mohammed said, adding that the visit significantly altered both domestic and international perceptions, countering extremist propaganda and restoring confidence in the military’s progress.
