Certainly one of Nigeria’s main vogue manufacturers, Okechi Shops, has formally unveiled common actor, mannequin, influencer, and content material creator Ubong Frank, extensively often known as UB of Lagos, as its model ambassador.
The endorsement Bargain was formally signed at this time on the firm’s company workplace in Ajah, Lagos, marking a major milestone in Okechi Shops’ strategic model enlargement.
Describing the partnership as a defining second for the corporate, the administration of Okechi Shops famous that the endorsement alerts the start of a brand new period of progress, elevated visibility, and excellence for the model.
Talking on the event, the Chief Government Officer of Okechi Shops, Chijioke Ifeanyi Nnanna, expressed pleasure over the collaboration, describing it as a long-awaited imaginative and prescient dropped at life.
“It is a enormous dream come true for us. We’ve got carefully monitored Ubong Frank, popularly often known as UB of Lagos, for six months. What stands out most is his real ardour for the style business, his consistency, and his sturdy affect. These values align completely with our model philosophy, which knowledgeable our determination to endorse him. We’re assured that he’ll assist take Okechi Shops to the following stage,” he mentioned.
In his response, UB of Lagos praised Okechi Shops for its dedication to high quality, sturdiness, and excellence, noting that the model possesses the attributes required to compete on a worldwide scale.
The endorsement deal, valued at 15 million naira, covers a six-month ambassadorial engagement.
“Okechi Shops is a model with immense high quality and potential. It focuses on magnificence and high quality, not simply amount, and its merchandise are sturdy. These are the explanations I’m proud to be related to the model. I strongly consider that throughout the subsequent six months, Okechi Shops will change into a family identify, not solely in Nigeria however throughout Africa,” he said.
He additional emphasised the model’s consistency and readiness to increase its market presence, including that such dedication positions Okechi Shops for long-term success throughout the continent.
The endorsement is anticipated to considerably strengthen Okechi Shops’ market presence whereas reinforcing its popularity as a vogue model dedicated to innovation, high quality, and excellence.