Khaby Lame, the world’s most-followed TikTok creator, has offered a part of his firm, Step Distinctive Restricted, in a transaction valued at about $900 million.
This marks one of many largest commercialisation offers involving a worldwide content material creator.
The deal was disclosed by Wealthy Sparkle Holdings (ANPA.US), a U.S.-listed firm, which introduced the completion of its acquisition and a associated strategic partnership tied to Khaby Lame’s industrial enterprise.
Below the Treaty, Wealthy Sparkle, by means of its working companions, will maintain unique rights to Khaby Lame’s international industrial operation, together with model partnerships, endorsements, and e-commerce for an preliminary 36-month interval.
Wealthy Sparkle estimates that the built-in mannequin combining visitors, operations, fulfilment, and know-how might generate greater than $4 billion in annual gross sales as soon as totally deployed.
As a part of the transaction, Khaby Lame will grow to be a controlling shareholder in Wealthy Sparkle Holdings, transferring past influencer partnerships into an equity-based function.
Wealthy Sparkle believes: “This isn’t simply an fairness acquisition, however a revolution within the international content material e-commerce mannequin. We are going to completely mix Khaby Lame’s international affect with the ‘industrialized e-commerce operational capabilities’ validated by the workforce within the Chinese language market. This mix of ‘US-listed firm platform + high international content material IP + final provide chain’ will create unprecedented worth for shareholders.”
The industrial rollout will initially give attention to the USA, the Center East, and Southeast Asia, with implementation anticipated over the subsequent 36 months. The mission might be executed in partnership with Anhui Xiaoheiyang Community Know-how Co. Ltd., a China-based content material commerce operator.
Khaby Lame, a Senegal-born creator who rose to international fame by means of silent, minimalist movies mocking overcomplicated life hacks, has constructed some of the recognisable digital manufacturers on the planet. His content material, which depends on visible humour fairly than language, has allowed him to scale throughout cultures with uncommon pace.
He at present instructions a mixed 360 million followers throughout platforms, making him some of the influential digital creators globally.
Wealthy Sparkle stated the acquisition represents a shift from fragmented model offers to a centralised, platform-style commercialisation mannequin, designed to transform Khaby Lame’s large international visitors into long-term, repeatable enterprise income.
As a part of the Treaty, Khaby Lame has authorised the event of an AI Digital Twin, permitting the usage of his facial options, voice patterns, and behavioural cues inside a regulated framework.
Past e-commerce, the technique additionally consists of plans for premium model collaborations and co-branded IP, notably in magnificence, perfume, and attire.