Mavin Data boss, Don Jazzy has revealed that the label spent between $4 million and $5 million to advertise Rema’s hit track Calm Down.
In a current interview with Bounce FM, the producer defined that pushing a single monitor can price anyplace between $100,000 and over $1 million, relying on the size of the discharge and the viewers it’s meant to succeed in.
Utilizing Rema’s world hit Calm Down for example, Don Jazzy detailed how the track confirmed sturdy promise from its February 2022 launch, prompting the staff to steadily enhance their funding.
He defined that promotion prices fluctuate relying on whether or not the discharge is a single, an EP, or an album. Two singles alone can require as much as $300,000 only for promotion in Nigeria.
For Calm Down, the staff reportedly spent near $4–5 million to push it to a world viewers.
The track later obtained a remix with Selena Gomez in August 2022 and went on to interrupt a number of data, attaining platinum standing in the UK by March 2023. It additionally turned India’s second-longest-charting primary African track, amongst different notable accolades.
Don Jazzy added that some songs can go viral with as little as 10 million naira, highlighting that success isn’t at all times proportional to spend.
Rema, whose actual title is Divine Ikubor, was signed to Jonzing World, a Mavin subsidiary, in 2019, rapidly gaining consideration for his distinctive sound and energetic performances.
Since then, he has grow to be one among Africa’s fastest-rising music stars, with hits like Dumebi and Calm Down cementing his standing as a world Afrobeats sensation.
Don Jazzy’s revelation affords followers a uncommon glimpse into the true price of turning African music into worldwide hits.
Watch video beneath…
“We spent 4-5 million {dollars} to advertise Rema’s “Calm Down” to the place it acquired to”
– Don Jazzy pic.twitter.com/dRqgenFUPU
— BASITO (@itzbasito) December 11, 2025